Rolling Towards a Greener Future!
"Taipei AMPA 2009" and "AutoTronics Taipei 2009" Turn Green

"Taipei International Auto Parts & Accessories Show (Taipei AMPA)" and "Taipei International Automobile Electronics Show (AutoTronics Taipei)", the largest and most professional auto parts and automobile electronics shows in Asia, will be launched at Taipei World Trade Center NANGANG Exhibition Hall from April 14^th to 17^th 2009. To echo with the global trend, the shows feature "Fuel efficiency & eco-friendly". Concurrently with the Taiwan International Motorcycle Industry Show (Motorcycle Taiwan 2009), the 3-in-1 show is meant to satisfy the various needs for all visitors.

Key Players Present the Best in Auto

For the 25th Taipei AMPA and the 4^th AutoTronics Taipei in 2009, 1,100 exhibitors have signed up to use 2,700 booths. It is expected to attract 52,000 visitors including BMW Germany, Mercedes-Benz, BEHR, Automotive Lighting China, Robert Bosch, and other international car makers & chain store owners. Key players in the auto parts & accessories industry like TYC BROTHER, DEPO, EAGLE EYES, HU LANE, HOTA, LUCKY CHAIN, LIH YANN, SONAR, TONG HONG, GORDON, HSIEH LURN, and JUST will be demonstrating their latest technology & products. Well-known brands such as E-INNOTECH, SHIH LIN, RENESAS, FUJITSU Hong Kong, E-LEAD, MOBILETRON, TUNG THIH, MINTRON, and RADAR in the automobile electronics industry will also launch new products with latest concepts. Also, nine national pavilions configured by foreign business from Thailand, Philippines, and India will add on the internationalization of the show.

Events Feature the Green Auto World

To initiate the real practice of "Turning GREEN", the Innovation Awards will focus on "Fuel efficiency & eco-friendly" to encourage the development of green products such as eco-friendly upgrade halogen LED lamps, low gas-consumption engines, and so on. Winners will be given awards, and a dedicated area will be set up to display the innovative products.

Moreover, "Auto IT Total Solution Pavilion" and "Intelligent Car Pavilion" will be configured. The "Auto IT Total Solution Pavilion" is sponsored by the Bureau of Foreign Trade, MOEA to display 3 systems: manufacturing, management, and business logistics by exhibitors such as software companies and R&D institutions. The well-regarded "Intelligent Car Pavilion" will again be facilitated by the Taiwan Automotive Research Consortium (TARC). The Pavilion will include seminars which release the latest developments and applications of intelligent cars in Taiwan.

The 5^th Autotronics Forums will be held during the show, keynote speakers from different countries will focus on environmental protection, energy saving and hot topics to share the latest trends. In addition, all visitors will be able to familiarize themselves with the competence of Taiwanese companies in the "New Product Launch"

AUTO + ICT = Dynamic TAIWAN

The global increasing demands for "safety, comfort, eco-friendly and energy-saving" of automobiles create great opportunities. The production value is estimated to reach US$176 billion by 2010 in the global automobile electronics industry.

With the strength of ICT industry, many Taiwanese companies have invested in the R&D of eco-friendly technology to take the market share of green automotive products. Take the LED industry for example, the design of automobile head lights focuses on the expression of light and enhancement of illuminating technology. As the regulation for new cars to equip with the daytime running lights is made officially by the EU in 2011, the application of LED has become more important and popular.

In addition, the demand of electric vehicles also makes a promising prospect for the lithium battery market. According to the survey by Frost & Sullivan, the production value of batteries for electric vehicles will grow to US$2.3 billion by 2014. Moreover, components like low-rotation-speed engines which effectively reduce gas consumption and light-weight parts & accessories that cut back on the weight of the automobile body are all brining greater opportunities for the industry.